What makes a salon great

Customer Experience Above Everything The easiest way you can stand out as a salon is to put customer experience over everything. If you want your salon to stand out, your social media feeds, interactions, and strategies need to be in check. In a way, image matters a lot—and your image on social media as a business , is going to say a lot about you, your company, and your abilities!

Your salon aesthetic should speak to your clients, but it should also tell a story about you, who you are, and what this salon is trying to bring to the table. Leave a comment. Leave a Reply Cancel reply Your email address will not be published. Generic filters Hidden label. Hidden label.

Elite Beauty Insurance protects your license, your assets, and your career with the most comprehensive and affordable liability coverage. Get Covered Instantly. Monthly Payments Now Available! The goal is to keep both staff and clients close so that they want to grow with you. To recognize challenges as they come or before they can make an impact Joey recommends one-on-one reviews with staff at least every six months—afterall, stylists are the eyes and ears of your biz.

Measuring success is more than profit and loss. A post shared by bfa on Jun 25, at am PDT. This team effort mindset also applies to stylists. To create a special experience for clients, encourage that all staff members pay them attention.

Ultimately, a salon should feel like a community. Consider team-based pay, a form of profit-sharing in which service providers get hourly wages and share bonuses based on overall team performance.

Offer retail sales commission on a sliding scale. This will boost retail sales and offset smaller service commissions. Instead of chasing new customers, retain existing ones. Marketing to existing clients is cheaper and more effective. Improve pre-booking, the practice of booking a future appointment while a client is in the salon. Pre-booking promotes brand loyalty. Instruct stylists to issue "next-appointment" recommendation cards to customers after each service. Develop an ongoing conversation with clients.

Place follow-up calls after services to ensure customer satisfaction. Send "we appreciate your business" postcards with bounce-back coupons.

Launch a frequent-guest system that rewards clients for regular visits and purchases. Social media allows you to interact with customers, creating a sense of community.

Build on the existing communities on different social media sites, such as Twitter and Facebook.