Nike what if ad

But if it works, why should anyone stop you? Athletes all over the world challenge one another, all the way from break dancers to marathon runners. The entire sporting world is a contest.

Who can hit harder, who can go faster, and who can "wow" others more? Until sports stop altogether, these answers will always top one another. If you played football back in your heyday, this one minute is guaranteed to give you chills.

Even though it never shows anyone tossing the pigskin or hitting someone into next week, the video shows and tells us what high school football is all about. The summer practices, the team unity and the city embracing you all come together on Friday nights to put on a show on the gridiron. Just watching this commercial makes me want to go back to those days, and I doubt I'm the only one. I have heard, and said, so many excuses in my life that I can't even come close to counting. Matt Scott of the Wheelchair Basketball League puts things in a little bit of perspective in this commercial, where he packs in the most popular and lame excuses.

By the end of the commercial, I was sorry I ever made any excuses, because there really are none to make after listening to Matt Scott. The World Cup is a huge worldwide event, there is no questioning that, but some people don't know how big it really is.

The World Cup can either make or break a player's career, and even though you probably won't see Wayne Rooney chalk any pitches in the future, it still sends its message. The pressure that these players carry for their country can end in either shame or immortality for the rest of their days.

Words aren't enough to describe this video. A lights-out pep talk combined with the pictures of agony, defeat, triumph and fulfillment makes this the best commercial not only from Nike, but from any company in my opinion. Commercials aren't supposed to motivate anyone or move people, but I guess Nike never got that message.

Enjoy our content? In the past, it said, corporations sat at the center of the marketplace. Information and influence traveled, for the most part, in one direction, from businesses out to shoppers, whose self-worth was tied to what they bought and how much of it they owned.

Today, though, that dynamic has changed because of demographic shifts, changing values, and the hyper-connectivity offered by the internet and social media. Consumers can collectively be as loud as brands online, where they form communities based largely on shared values and beliefs. And in the politically polarized US, explains Aaron Chatterji, a professor of business and public policy at Duke University, to be authentic generally means taking a stance on contentious topics.

Even if a corporation does have an opinion, the accusation remains a risk. Nike, for instance, has been called out for promoting itself as progressive with the Kaepernick ad, even as it faces a lawsuit from former employees over widespread gender discrimination within the company and donates large sums of money to Republican committees and candidates.

Chatterji says CEOs and companies in the US really started to get much more vocal with their activism around That was the year Apple CEO Tim Cook spoke out against paywall legislation allowing discrimination against gay people in the name of religious freedom. Often these corporate leaders do it out of real conviction about an issue. Though Chatterji notes that CEOs and companies do still face criticism for speaking out. It puts brands in a difficult situation.

They have the money and the ability to broadcast their message to a large audience that demands to know what their values are, but in staking a position they risk alienating a lot of the population in the process.

Ultimately they have to weigh the risks, and decide the best route, financially and morally. Nike built its business with the steady support of black Americans, including the extraordinary athletes it has signed over the years as well as the fans who have long bought up its sneakers. There is little debate over Colin Kaepernick among black Americans, and their many allies. I might have had a bit of a tantrum … They had taken the groovy little technique from my living room wall, and had some editor in L.

And those Los Angeles editors had used the real Beatles track. Soon after, the Nike ad ran with the Beatles song, and the rest is advertising history. The directors are still fond of the spot, even if Kagan is a bit miffed about the backroom moves.

She now creates and sells unique ceramics at a small shop in Hudson, New York. We now expect ads, athletes, and music to share the same space. We were just waiting with cameras. Newswire Powered by. Close the menu. Rolling Stone. Log In. The pitch on the way, Andre slices one to left field for his third hit of the game… Cut to wide shot of Agassi batting and stands, perspective from behind the pitcher's mound.

Cut to wide shot of ball going into outfield Boxing Cut to medium shot of Lance in boxing ring getting water break with his manager talking to him Boxing VO : Ian Furness Armstrong with the quick hands. Thanks for coming.

Cut to wide shot of Lance in ring punching opponent. Vick shoots and scores!!! Volleyball Cut to medium shot of Serena spiking the ball over the net, pan to opponent diving and hitting the ball out of bounds Volleyball VO : Colleen Shea Slamming it down…!

Big spike… Serena! This guy can do anything! Super: Just Do It. Super: Swoosh. See the gallery. Oakland A's campaign.

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